Making Change Square — Chelsea Lee Kramp

Never designed a website before? That’s cool. Just build us a highly interactive, incredibly in depth thought leadership piece. Thnxxxx

Uniquely poised to reveal never before seen insights, Square tasked my team and I with publishing an interactive white paper (i.e. a website) on the topic. Making Change had an incredible amount of dense data and information to convey, so we worked hard to present it in a clear, engaging way, on par with the editorial pieces we used as inspiration. My favorite part of the project was working with our Photo and Video team to art direct and coordinate photo and video shoots across the country, from New York to Hawaii (and everywhere in between). Setting the right tone for the photography was key in landing the right narrative for the site and the objective was to present a lot of content, video, audio, data, and text. Logistically, we had to use 5 different photographers so it was a feat that the photography looks as cohesive as it does—-very proud of this project.