In celebration of National Coffee Day, we brought Square data to life in an experiential pop up. The event took place over two days in Soho, NYC and featured talks by the Specialty Coffee Association, Latte Art Classes, custom made swag and selfie wall and of course —- coffee! We created interactions based off the data and trends we see from Square sellers. With over 8,000 visitors and 100+ of national news coverage, we toasted this as a success.
Art Direction, Typography, Fabrication and Installation. Key elements include: custom typography and logo, custom acrylic lettering, neon sign, coffee cup wall with over 300 cups constructed (by us) out of elegant copper piping and a custom made (by me) floor mosaic and window vinyling.
Coffee Provided by Toby’s Estate