Bitcoin Classic NYC Photoshoot

NYC + Basketball + Bitcoin

We sent the incredible Adam Jason Cohen to capture the Bitcoin Classic - an event that Block and Cash App both sponsor. We wanted to harness the energy, authenticity and community through photography and video to tell stories around Blocks bitcoin initiatives.

Art directed campaign photoshoot—creative direction, team coordination, and stakeholder management.

Photography Adam Jason Cohen
Video Alex Scordelis + Wrangler

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Block: The Square Rebrand